Global companies entering Japan
We have global success. How do we build local credibility and pipeline?
For CEOs and international or APAC leaders ready to validate demand, focus accounts, and earn buyer confidence.
B2B Sales & Marketing Advisory in Japan
Strong offering.
Stalled growth.
What’s missing?
You have a compelling offering and ambitious growth plans. Yet customer interest isn’t consistently turning into revenue.
In Japan, technical strength must be supported by buyer confidence, stakeholder consensus, and credible delivery partners. Disconnected marketing and sales activity can leave critical gaps.
Lane G.K. helps B2B leaders find where momentum breaks down and align positioning, sales execution, and partner engagement around a practical growth plan.
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Find your growth challenge ↓
Market insightDecision influenceRevenue focus
David L. ClementFounder & CEO · Lane G.K.Tokyo · Japan / APAC / GlobalWho we help
Complex solutions.
Real commercial challenges.
Established Japan operations
We have activity and opportunities. Why aren’t enough deals moving?
For country leaders, CROs, and sales and marketing heads facing stalled pursuits, inconsistent qualification, or disconnected teams.
Japanese companies expanding overseas
How do we turn domestic strength into international sales?
For business leaders adapting value narratives, partner strategy, and stakeholder engagement for overseas buyers.
David L. Clement · Lane G.K.
Experienced commercial judgment.
Grounded in Japan.
David L. Clement brings more than 30 years of enterprise sales and partner development across Japan, APAC, and global markets, including leadership roles at Cisco and Oracle. He has worked across demanding major-account negotiations, executive alignment, and complex partner ecosystems.
Founded in Tokyo in 2015, Lane G.K. connects strategic intent to the day-to-day discipline of winning enterprise business. David works in English and business Japanese.
How we work
A practical system for
better revenue decisions.
Our Enterprise Sales Operating System (ESOS) brings the commercial work into one shared rhythm: assess the gaps, align the team, and execute in live opportunities.
Focus
Which customers and business problems deserve investment?
Priority accounts, ideal customer criteria, and a focused engagement plan.
Position
Why should each stakeholder care?
A business value narrative and relevant messages for executives, evaluators, and users.
Engage
Who shapes the decision?
Stakeholder and champion maps, partner priorities, and a coordinated contact plan.
Qualify
What evidence supports the opportunity?
Clear qualification standards, stage gates, and visible deal risks.
Execute
Who owns the next action?
Account plans, deal coaching, and a review cadence tied to customer evidence.
The A4 engagement framework
A clear path from
insight to action.
Connect strategic vision, value proposition, and messaging with sales and marketing execution. Every introductory assessment includes Assess and Align. Continue into Activate and Advance when you are ready to put the plan to work.
- 01
Assess
Establish the evidence and identify growth gaps.
- 02
Align
Agree priorities, owners, messaging, and success measures.
- 03
Activate
Put the plan to work through focused projects and coaching.
- 04
Advance
Review results and refine what works.
Our execution cycle: Plan → Do → Check → Adjust
A4 structures the engagement. ESOS provides the sales disciplines we apply within it.
Three introductory assessments
Start with one question.
Leave with a practical plan.
Choose the breadth of perspective you need. Each fixed-fee package includes findings, agreed priorities, and an action plan.
Internal alignment
Core Alignment
$3,500fixed fee · excluding tax
Clarify strategic vision, messaging, sales and marketing coordination, and pipeline discipline. Up to 3 internal interviews, an alignment scorecard, and a leadership readout with a 30-day action plan.
Target duration: 2 weeks
Internal + customer perspectives
Customer Connection
$7,000fixed fee · excluding tax
Test internal assumptions against how customers buy. Up to 3 internal and 3 customer or prospect interviews, messaging recommendations, and a leadership working session with a 60-day action plan.
Target duration: 3–4 weeks
Internal + customer + ecosystem
Ecosystem Advantage
$10,500fixed fee · excluding tax
Connect internal execution with customer needs and partner opportunities. Up to 3 internal, 3 customer or prospect, and 3 partner or association interviews, with a prioritization workshop and 90-day roadmap.
Target duration: 4–6 weeks
Activate & Advance
30 hours of monthly support, allocated across agreed projects, strategy, messaging, coaching, and progress reviews.
$10,500/ month · excluding tax
Advisory rate: $350 / hour, excluding tax
All prices exclude Japanese consumption tax. Implementation is separate from the introductory assessment fee. Scope and fees are agreed before you commit.
Find your starting point · Book a 30-minute diagnostic ↗ABM · Push / Pull
Identify the people who shape the decision.
Account-based marketing should reach the people who influence requirements, confidence, and approval, as well as the final budget holder. We help map their roles, build awareness, create useful interaction, and qualify their relevance to a live customer challenge.
Push: start the right conversations.
Coordinate targeted executive outreach, partner introductions, and relevant social engagement around priority accounts. Give each influencer a reason to respond, grounded in the problem they own.
Pull: become a useful source.
Use a clear website, searchable expert content, social media, and well-supported answers to customer questions to attract the right people. Develop content that can be understood and referenced by search engines and LLM-based answer services; inclusion or ranking is never guaranteed.
Qualify: turn attention into evidence.
Use content engagement to open a conversation, then validate the person’s role, priorities, influence, timing, and next step. A download or click is an interest signal, not proof of buying authority or intent.
Content with a job to do.
Pair an expert thought-leadership article with a transparent “Top 10 solutions to [specific customer challenge]” guide. Explain selection criteria, evidence, trade-offs, and best-fit situations. Connect both to a relevant diagnostic, webinar, or conversation, and disclose commercial relationships.
Influence before the shortlist ↗AI with commercial purpose
Put AI to work where
revenue decisions happen.
We help assess and implement AI-assisted workflows around specific commercial bottlenecks. The goal is better preparation, customer engagement, and execution, with outcomes measured against a baseline.
| Application | Commercial purpose | Measure |
|---|---|---|
| Account & stakeholder research | Prepare relevant engagement | Preparation time and meeting quality |
| Discovery-call analysis | Surface gaps and follow-up actions | Follow-up completion and qualification completeness |
| Persona-specific messaging | Connect capabilities to buyer priorities | Responses and qualified conversations |
| Opportunity reviews | Expose missing evidence and weak assumptions | Stage progression and forecast accuracy |
| Knowledge & coaching | Make effective practices easier to repeat | Adoption and execution consistency |
Human judgment remains accountable. Use approved tools, protect customer information, verify outputs, and measure results. These are potential engagement applications, not claims of proprietary software or guaranteed revenue uplift.
Experience & evidence
Bring experience to
your next decision.
Selected organizations from David’s professional history. Prior employers, customer engagements, and partner relationships span different roles and periods; these references do not imply current Lane G.K. clients or endorsement.
View experience by industry
Enterprise Technology & Business Information
Manufacturing & Electronics
Automotive & Mobility
Financial Services
Telecom
Resale Partnerships
General
A question worth bringing to your next review
If your solution scores well but the deal stalls, can the team explain who owns the business problem, who influences approval, and what makes delivery credible? That is the kind of gap a focused assessment is designed to reveal.
Sales perspectives
Better questions.
Stronger commercial decisions.
Influence before the shortlist
Reach the people shaping requirements, not only the people signing the contract.
Read perspective ↗A strong product can still lose the deal.
Read perspective ↗Build consensus before the RFP.
Read perspective ↗Partners need a reason to sell with you.
Read perspective ↗Trusted network · Japan growth
One growth plan. The right expertise.
Lane G.K. combines commercial leadership with a trusted specialist network to help you develop business in Japan.
Drawing on successful experience with these partners, we coordinate support or make focused referrals for your specific requirements, from company establishment and operations to bilingual hiring. Lane G.K. remains your starting point, with responsibilities agreed for each engagement.
Primary marketing & communications partner
AIM B2B
Align sales strategy and execution with Japan-focused marketing, PR, corporate communications, branding, content, digital experiences, and demand generation. Together, we connect market awareness and buyer confidence with meaningful sales conversations.
About AIM B2B ↗Establish & operate
Forvis Mazars in Japan
Build a sound operational foundation with business establishment support, accounting and financial reporting, tax compliance, HR and payroll, and corporate secretarial services.
About Forvis Mazars ↗Human resources & talent sourcing
Build the right Japan team.
Lane G.K. helps define your hiring priorities and connects you with specialist recruiters.
Bilingual B2B sales & commercial leaders
Robert Walters Japan
Specialist recruitment for bilingual B2B sales professionals and commercial leaders in Japan.
Visit Robert Walters Japan ↗Bilingual technical professionals
Fidel Consulting
Specialist recruitment for bilingual professionals in software development, IT infrastructure, project management, and other technical roles.
Visit Fidel Consulting ↗A 30-minute conversation about what is blocking progress and where to focus next.
Start with one challenge.
Bring one market-entry, pipeline, or partner challenge. We’ll examine the issue, identify questions worth testing, and discuss whether a focused assessment would help.
Booking opens Calendly. Please note your preferred language when booking.
Let’s connect
Contact Lane G.K.
Choose the best way to get in touch. No newsletter subscription is needed.
General inquiries
Questions about Lane G.K. and our services.
info@lanegk.com ↗Contact David directly
Personal correspondence, proposals, and ongoing relationships.
david.clement@lanegk.com ↗Book a meeting
Book your 30-minute growth diagnostic directly. Note your preferred language when booking.
Calendly ↗Tokyo, Japan · English and business Japanese
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